As a new entrant in the radon abatement industry, RadAway faced the challenge of building brand awareness from scratch in a market where consumers often don't understand the risks of radon exposure. The technical nature of the service, combined with health and safety concerns, required a brand that could educate while building trust.
The company needed to differentiate themselves from competitors by appearing professional and scientific, yet approachable to concerned homeowners. They required a complete brand identity and digital presence that would establish credibility, explain complex concepts simply, and generate leads across both residential and commercial sectors.
