.brand-strategy-page{min-height:100vh;background:var(--color-bg)}.pos-hero{position:relative;padding:11rem 2rem 6rem;overflow:hidden}.pos-hero:before{content:"";position:absolute;inset:0;background:radial-gradient(ellipse 60% 55% at 15% 0,rgba(99,102,241,.12),transparent 70%);pointer-events:none}.pos-hero-inner{position:relative;max-width:900px;margin:0 auto;z-index:1}.pos-hero-label{font-size:.8rem;font-weight:700;letter-spacing:.15em;color:var(--color-text-tertiary);margin-bottom:1.5rem}.pos-hero-label,.pos-title{font-family:var(--font-display);text-transform:uppercase}.pos-title{font-weight:900;font-size:clamp(2.5rem,6vw,4.25rem);line-height:1.05;margin-bottom:1.75rem}.pos-title-line{display:block}.pos-hero-desc{max-width:600px;font-size:clamp(1rem,1.5vw,1.15rem);line-height:1.7;color:var(--color-text-secondary);margin-bottom:3rem}.pos-statement{--cut:18px;--cut-hover:18px;background:hsla(0,0%,100%,.03);border:1px solid hsla(0,0%,100%,.12);padding:clamp(2rem,4vw,3rem);max-width:820px}.pos-statement-label{font-family:var(--font-display);font-size:.7rem;font-weight:700;text-transform:uppercase;letter-spacing:.18em;color:var(--color-text-tertiary);margin-bottom:1.5rem}.pos-statement-text{font-family:var(--font-body);font-size:clamp(1.3rem,2.6vw,1.8rem);line-height:1.65;font-weight:500;color:var(--color-text-secondary)}.pos-blank{display:inline;color:var(--color-text);font-weight:700;border-bottom:1px dashed hsla(0,0%,100%,.3);padding-bottom:.05em}.pos-blank-brand{border-bottom:none;background:linear-gradient(90deg,#a5b4fc,#fff,#c4b5fd,#fde68a,#fff,#a5b4fc);background-size:200% 100%;background-position:25% 50%;-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text;animation:posGradientWave 8s ease-in-out infinite}@keyframes posGradientWave{0%,to{background-position:0 50%}50%{background-position:100% 50%}}.pos-statement-foot{display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:1.25rem;margin-top:2rem;padding-top:1.5rem;border-top:1px solid hsla(0,0%,100%,.1)}.pos-dots{display:flex;gap:.5rem}.pos-dot{width:6px;height:6px;border-radius:50%;background:hsla(0,0%,100%,.2);transition:background .3s ease}.pos-dot.is-active{background:var(--color-text)}.pos-case-link{display:inline-flex;align-items:center;gap:.5rem;color:var(--color-text);text-decoration:none;font-size:.85rem;font-weight:600;border-bottom:1px solid hsla(0,0%,100%,.3);padding-bottom:.15rem;transition:border-color .3s ease,opacity .3s ease}.pos-case-link:hover{border-color:var(--color-text);opacity:.8}.pos-case-link svg{transition:transform .3s ease}.pos-case-link:hover svg{transform:translate(2px,-2px)}.pos-process{padding:6rem 2rem;border-top:1px solid hsla(0,0%,100%,.08)}.pos-process-inner{max-width:1100px;margin:0 auto}.pos-process-label{font-size:.8rem;font-weight:700;letter-spacing:.15em;color:var(--color-text-tertiary);margin-bottom:1rem}.pos-process-label,.pos-process-title{font-family:var(--font-display);text-transform:uppercase}.pos-process-title{font-weight:900;font-size:clamp(1.75rem,3.5vw,2.5rem);margin-bottom:2.5rem}.pos-process-grid{display:grid;grid-template-columns:repeat(4,1fr);grid-gap:2rem;gap:2rem}.pos-phase{border-top:1px solid hsla(0,0%,100%,.15);padding-top:1.5rem}.pos-phase-num{display:block;font-size:.8rem;font-weight:700;color:var(--color-text-tertiary);margin-bottom:1rem}.pos-phase h3,.pos-phase-num{font-family:var(--font-display)}.pos-phase h3{font-weight:800;font-size:1.15rem;text-transform:uppercase;margin-bottom:.65rem}.pos-phase p{font-size:.9rem;line-height:1.6;color:var(--color-text-secondary)}.pos-cta{padding:7rem 2rem 8rem;text-align:center;position:relative;border-top:1px solid hsla(0,0%,100%,.08);overflow:hidden}.pos-cta:before{content:"";position:absolute;top:0;left:0;width:100%;height:100%;background:radial-gradient(ellipse at center,rgba(99,102,241,.08) 0,transparent 70%);z-index:0}.pos-cta-content{max-width:700px;margin:0 auto;position:relative;z-index:1}.pos-cta-label{font-size:.8rem;font-weight:700;letter-spacing:.15em;color:var(--color-text-tertiary);margin-bottom:1.5rem}.pos-cta-label,.pos-cta-title{font-family:var(--font-display);text-transform:uppercase}.pos-cta-title{font-weight:900;font-size:clamp(2.25rem,5vw,3.5rem);margin-bottom:1.25rem}.pos-cta-text{color:var(--color-text-secondary);font-size:1.05rem;line-height:1.6;margin-bottom:2.5rem}.pos-cta .cta-button{display:inline-flex;align-items:center;gap:.85rem;padding:1.15rem 2.5rem;background:var(--color-text);color:var(--color-bg);text-decoration:none;font-family:var(--font-display);font-weight:700;font-size:.9rem;text-transform:uppercase;letter-spacing:.04em;transition:gap .3s ease,background .3s ease,color .3s ease,box-shadow .3s ease}.pos-cta .cta-button:hover{gap:1.15rem;background:transparent;color:var(--color-text);box-shadow:inset 0 0 0 1px var(--color-text)}.pos-cta .cta-button svg{transition:transform .3s ease}.pos-cta .cta-button:hover svg{transform:translateX(4px)}@media (max-width:900px){.pos-process-grid{grid-template-columns:repeat(2,1fr);row-gap:3rem}}@media (max-width:768px){.pos-hero{padding:8rem 1.5rem 4rem}.pos-statement{padding:1.75rem 1.5rem}.pos-statement-foot{flex-direction:column;align-items:flex-start}.pos-cta,.pos-process{padding-left:1.5rem;padding-right:1.5rem}}@media (max-width:520px){.pos-process-grid{grid-template-columns:1fr}}@media (prefers-reduced-motion:reduce){.pos-blank-brand{animation:none}}